Pieces To A Puzzle.....

I was fortunate to pick up six extremely rare Michter's labels- so rare I actually did not think they existed. When Michter's whiskey was first introduced, it was in little ceramic jugs. Lou Forman found himself in a bit of quandary- his product was selling, but people weren't actually drinking the whiskey, they were just displaying the jugs. So he began bottling Michter's in glass bottles too. It is widely assumed that the square "1827" bottles were the first Michter's glass bottles. These look very similar to modern day Evan Williams or older Jim Beam and Jack Daniel's bottles. The reason for this assumption was because on Michter's very own bottle and decanter lists, that is what is first. But, they are incorrect apparently. These labels are from a run of bottles that predate the square "1827" bottles. How do I know? Take a look at the advertisements below. The jug shown next to the bottle and also the general dates of the ads predate all of the information I have on the "1827" bottles by about 5-10 years. I had assumed the glass bottle in the ads shown below was never made and was for promotional visuals only. These labels prove otherwise. Now I need to track down at least one of these bottles! Pieces to a puzzle.