Sunday, January 26, 2020

Some early Michter's advertising.

Going through some of my files, in search of an answer to a question from a friend, I came across some early examples of Michter's advertising. These represent the era where Lou Forman envisioned Michter's as the "soft" whiskey a refined gentleman over 40 may prefer. While there is much Pennsylvania Dutch flavor to the advertising, it was clearly also a product of it's era- when people were looking for "smooth" or "soft" whiskies. This was the era of blended whisky, Canadian whisky, gold rum, and vodka. You had to cater to the masses looking for easy sippers, versus today where people are looking for strong flavors and higher proofs in their spirits.

Below we see three early examples of simple black-and-white advertisements.





Changing gears to 60's-70's lounge culture, we have this little drink recipe book:









These are promotional advertisements for distributors:








Lastly, an awesome photo postcard of Michter's first glass bottles. These were directly styled after Jack Daniel's and Jim Beam bottles of the era:





Sunday, January 12, 2020

A Tour of Michter's- the Tour Guide Way!

 Going through some files today, I came across what appears to be a complete tour guide script from Michter's. Definitely some great information in it and also some interesting takes on their own history and operations. I won't comment on the accuracy of it (Some of it may or may not be 100% accurate and true....), I'll just post it as is for your reading enjoyment.













Of note, I am now an employee of Stoll & Wolfe Distillery in Lititz, PA and work in the spirits production end of the business. I also do tours every other Saturday. Come visit us and if you're up for a tour, which includes a tasting, you can sign up through the Stoll & Wolfe website here: