PLCB "Guide To Better Product Knowledge- Spiritous Liquors" Some PA Spirits History!

 Here's a little piece of PA spirits history. This handy little guide was published December of 1964 by the Pennsylvania Liquor Control Board for employee training and knowledge. I've found it to be quite comprehensive and accurate even today. I've chosen to scan it in its entirety and display it here for other's learning and also as an example of PA spirit history. Enjoy!

Some early Michter's advertising.

Going through some of my files, in search of an answer to a question from a friend, I came across some early examples of Michter's advertising. These represent the era where Lou Forman envisioned Michter's as the "soft" whiskey a refined gentleman over 40 may prefer. While there is much Pennsylvania Dutch flavor to the advertising, it was clearly also a product of it's era- when people were looking for "smooth" or "soft" whiskies. This was the era of blended whisky, Canadian whisky, gold rum, and vodka. You had to cater to the masses looking for easy sippers, versus today where people are looking for strong flavors and higher proofs in their spirits.

Below we see three early examples of simple black-and-white advertisements.

Changing gears to 60's-70's lounge culture, we have this little drink recipe book:

These are promotional advertisements for distributors:

Lastly, an awesome photo postcard of Michter's first glass bottles. These were directly styled after Jack Daniel's and Jim Beam bottles of the era:

Wild Turkey 80 VS. 81

Yes, Wild Turkey now makes an 81 proof bourbon. It is a subject of debate as to whether the 80 proof version will now go away or not. I snagged the last bottle of 80 proof off the Manheim state store shelf a few weeks ago and I finally got around to purchasing a bottle of 81 so I can do an official review. I actually have both bottles and 2 shot glasses in front of me as I write so I can do this most accurately. So other than 1 proof point and the look of the label, what's different between the 80 and 81? The 80 proof is aged about 4 years, while the 81 is aged 6 to 8 years like its 101 proof brother. The idea was to make a lower proof twin of the famous 101 that would be easier to mix and sip. So how do they stack up? Well.....


Color: The 80 proof is a nice light caramel color. You can see it does not have much age. The 81 proof, when put directly beside the 80, is a slightly deeper reddish-brown, indicative of the extra 2-4 years of aging.

Aroma: The 80 proof is strong in the grain smells. Very little evidence of the sweet tannins of barrel aging. Some alcohol smell and a fruity simple odor. The 81 smells sweeter, but is very similar with a mild aroma. A bit of the tannin influence can already be noticed here.

Mouth feel and flavor: The 80 is not unpleasant, but also very simple and un-complex. Grainy with some alcohol bite. Some light tannins and a slight leathery flavor let you know it's Wild Turkey. The higher rye content is also evident. Again, simple, sweet, and grainy. This is where the brothers start to really go in different directions. I just sipped the 81 after finishing a few sips of the 80. Wow. Much more complexity and thickness. It's still only 81 proof, so don't look for flavor you can cut with a knife. This expression has much more barrel richness- more leather, vanilla, smoke. It's smoother and more refined. I'm impressed! The nice extra rye flavor is still there, but it's like drinking my beloved 101 proof in a lighter form. Yum!

Finish: The 80 proof reminds me of Mellow Corn's finish- Sweet and "...where the heck did it go?" Not unpleasant, but nothing to write to mom about. The 81 is honestly about the same here. There is a light sweetness that lingers and then it's gone. But what should you expect from an 80 or 81 proof whiskey? This isn't Wild Turkey American Spirit!

The results: The 80 proof shows its youth, but it's by no means a bad whiskey. Both the 80 and 81 would mix well, but for sipping, the 81 is certainly your winner. If you're looking for something simple, inexpensive, and nice to sip, hit the 81. Well, both glasses are empty so it's time to end this review!

Comparison of the new "prototype" Wines & Spirits store to others....

With all the media hype, I had to go and check out the new prototype PLCB Wines & Spirits store in downtown Harrisburg- 333 Market Street to be specific. This is the second prototype store that the PLCB has opened, the other being New Hope, PA. To learn more about what the PLCB has to say about the store and a description of what it supposedly has to offer, check out this link:


PLCB PROTOTYPE STORE

Now, I am going to review this in a different manner. Instead of giving goods and bads, I am going to compare and contrast it against the Manheim, PA store and Lancaster/Fruitville Pike store. The Fruitville Pike store is a "Premium Collection Store" while the Manheim store is just your average small town store. So here it goes:

-Location/Parking:
---Harrisburg- Terrible parking situation, even on a Saturday. It's on a good part of Market Street with other nice restaurants and businesses surrounding it. I felt safe there.
---Manheim- Excellent parking and location. It's in a small strip plaza that contains a hardware store, grocery store, and other smaller businesses. Well lit for those evening runs to the liquor store.
---Fruitville Pk.- Again, in a strip plaza, albeit busier and more cramped. Easy access from most locations north of Lancaster City. A traffic light at the entrance to Fruitville Pike. Can get a bit busy and cramped for parking in the evenings and on weekends.

-Interior Store Layout/Appearance:
---Harrisburg- Very nice, convenient, open in the center, nicer looking shelving. Good easy to read markings of locations of your favorite beverages. Comparable to a higher-end liquor store in Maryland or Delaware. Laid out well, but may become a bit cramped during busy hours.
---Manheim- When you walk in, you know you're in a "state store." What can I say? Little signage, cheap metal shelves, basic checkout facilities. No decor. But hey, it's Manheim, not a big city!
---Fruitville Pk.- A step above Manheim. More registers and a premium wines collection area that's mildly posh for Lancaster. Laid out pretty basically, but it works well and still allows for navigation of the store during busy hours. Still, not much for atmosphere.

-Employees:
---Harrisburg- Friendly crowd for a Saturday and for being in inner-city Harrisburg. I didn't get any "May I help you?" but I think they could tell I was on a mission! I did get a "Thank you." and smile at the check out, which was nice. All employees were well dressed and manicured.
---Manheim- Some employees seem nice, others seem like they'd rather be doing other things. Most have a basic knowledge and know what's in stock and what's not. Casual, but nice clothing is usually worn. Fine for a small town store.
---Fruitville Pk.- Employees often seems a bit overworked or stressed. Most are pleasant and seem to know about wines. Some employees look like they are dressed for a wedding. Nice sport coats and ties. Impressive and makes them look smart (I don't know if they actually are, but giving that impression makes me feel a little more comfortable when I ask questions). Usually pleasant at the register as well. Again, no complaints.

-THE SELECTION!
---Harrisburg- Severely lacking on whiskies (whiskys). Like all Wines & Spirits stores, there is a massive wall of Vodka, then the rest of the store is wine. I was expecting a lot more and really feel let down here. I was even hoping a few SLO "Special Liquor Order" items may be lurking on the shelves. Since I'm not a wine guy, I didn't pay much attention to the rows of wine, but it seemed to be the same selection as the Fruitville Pike store. One thing I did like was they had a list of all of the behind-the-counter small bottles at the register. That's nice since I'm always straining my neck to see what's lurking under the counter at other stores.
---Manheim- They have the basics. A few of each category of everything. It serves its purpose well and I know I can always go and find my Old Grand Dad 100 there!
---Fruitville Pike- This one beats the other 2 stores in square footage, so why shouldn't there be an excellent selection? It's also, as said above, a "Premium Collection Store" which means better selection of at least wines. This is one of my favorite stores (The other one being the East York store). Very good selection and at Christmas they are usually loaded with the special gift sets. While once again the emphasis is on wine and Vodka, good bottles of scotch, gin, bourbon, and other liquors crowd the shelves. Wonderful selection! Almost as good as a private Maryland or Delaware liquor store. Almost.

So there you have it. Hopefully the prototype concept gets refined and turns into something wonderful. For now, I'll stick with my local stores. The atmosphere may be spartan, but they have a good selection and they're a lot closer.

The Official PA Wine And Spirits Inventory Search!!

Two posts in one day. I have no life I guess. ANYWAY, the other day while tooling around on the State's website I came across the holy grail that many of us PA liquor drinkers can't ever seem to find. Posted below is the link to the PLCB website's inventory search. This allows you to not only see if the state handles your favorite wine or spirit, but also how it is available, where it is available, and how many units a store stocks (plus the store's hours and address!!). VERY easy to use and an awesome way to track down your favorite drink! Enjoy!


http://www.lcbapps.lcb.state.pa.us/webapp/Product_Management/psi_ProductDefault_inter.asp?plcbNav=|32369|

This blog thinks this is not a valid link so you will have to copy and paste this into your browser.