PLCB "Guide To Better Product Knowledge- Spiritous Liquors" Some PA Spirits History!

 Here's a little piece of PA spirits history. This handy little guide was published December of 1964 by the Pennsylvania Liquor Control Board for employee training and knowledge. I've found it to be quite comprehensive and accurate even today. I've chosen to scan it in its entirety and display it here for other's learning and also as an example of PA spirit history. Enjoy!

Dick Stoll 1933-2020

 Definitely a post I never wanted to make. Our friend Dick Stoll- Navy veteran, husband, father, distiller, outdoorsman- has passed away. Dick was the man that took my Michter's hobby and turned it into a passion of mine. He was the last distiller at Michter's, the last living distiller of the "original distillers" in Pennsylvania, the knowledge base that guided Stoll & Wolfe, and a heck of a genuinely nice guy. To the man that distilled the world's highest rated bourbon, to the man that gave me massive amounts of information about Michter's, to the man that was eager to jump back into the distilling business well after his retirement, to the man that was always good for a laugh, to the man that never saw himself as important as he was- Thank you. Your legacy will live on through the lives you've touched. Your work and kindness will not be forgotten.

Photo credit Amy Spangler (below):

The Ethan Smith Blog - The Podcast!

Have 49 minutes? Want to hear my story of how I began the Michter's collection?

Click here: http://fermentedadventure.com/

Click FA Podcast at the top of the page and then click your preferred listening platform.

Look for the podcast with me, Ethan Smith, talking about Michter's Distillery.


Rich Shane, of Fermented Adventure traveled to meet me and view my collection. After a short tour, we got down to talking about Michter's and how I got interested in it. We sip a little Michter's too!




Of course, the obligatory Michter's picture. This one shows the bottling line with a young Dick Stoll in a white shirt helping the ladies bottle up some product.......

Pieces To A Puzzle.....

I was fortunate to pick up six extremely rare Michter's labels- so rare I actually did not think they existed. When Michter's whiskey was first introduced, it was in little ceramic jugs. Lou Forman found himself in a bit of quandary- his product was selling, but people weren't actually drinking the whiskey, they were just displaying the jugs. So he began bottling Michter's in glass bottles too. It is widely assumed that the square "1827" bottles were the first Michter's glass bottles. These look very similar to modern day Evan Williams or older Jim Beam and Jack Daniel's bottles. The reason for this assumption was because on Michter's very own bottle and decanter lists, that is what is first. But, they are incorrect apparently. These labels are from a run of bottles that predate the square "1827" bottles. How do I know? Take a look at the advertisements below. The jug shown next to the bottle and also the general dates of the ads predate all of the information I have on the "1827" bottles by about 5-10 years. I had assumed the glass bottle in the ads shown below was never made and was for promotional visuals only. These labels prove otherwise. Now I need to track down at least one of these bottles! Pieces to a puzzle.

Two More Pieces Come Home

I was shocked one morning when, in my email, was a notification that two Michter's/Pennco barrel head stencils were up for sale. It's been a dream of mine from early in my Michter's collecting career to own at least one Michter's stencil. Now was my chance! I was fortunate to win both, though not cheaply, and they arrived a few days later. Understand that this is not a personal pride thing- I am trying to amass the largest and most complete Michter's collection to not only ensure history is preserved, but also because I want to make sure anyone looking for information on Michter's and its predecessors gets detailed and accurate information to answer all their questions.

The Pennco barrel stencil appears to be nearly new, if not new. Yes, it's real and not a reproduction, but it appears to have been an extra or back up stencil. Pennco produced quite a lot of rye over the years, so it would have been well used. The distillery was a famous rye distiller, so I am happy to have it.

The Michter's stencil tells a story. I'll walk you through some of the secrets a keen eye would notice....

The first interesting thing we're going to look at is the obvious spot where tape had been applied over "INC." on the stencil. As Michter's changed hands in the early 80's, the "Inc." was dropped from the Michter's name. From what I can tell, it was dropped after the Veru era of ownership in about 1982. To ensure the correct name was applied to whiskey being barreled after the ownership change, the simple thing to do was just tape over the "INC." and keep using the stencil.

A very sharp eye would notice that at one time the small "C" has been occasionally taped over as well. I am not 100% sure what "C" designates on barrels, but I would assume it means the barrel was charred or new cooperage. Being that Michter's Whiskey was aged in a combination of new and used barrels, they may find themselves in situations where the "C" would have been taped over when filling used barrels.

The last secret hides on the rear of the stencil- Tan paint residue. Michter's, when reusing barrels, would paint the heads tan to cover the old stenciling of the prior product. Then new stenciling was applied. It seems they were in a rush at times and the tan paint was not dry before stenciling with the new information.

These stencils were made by Quaker City 234 Arch St in Philadelphia. Today the building appears to be occupied by an insurance agency.

30 Years Ago Today....

It was February 14th, 1990 that Dick Stoll got the call from Commonwealth Bank. Close the doors. Don't return to work tomorrow. The bond on the whiskey still wasn't paid, the government was wanting their money, and the bank was tired of running a distillery.

The lights went off, the doors were locked, and a piece of paper was taped to the front door.

"Closed until further notice."

The further notice never came. Days stretched into months, and into years. The aging whiskey was removed, the distillery was vandalized and fell into disrepair. Over time, buildings collapsed or were bulldozed.

Little remains today, exactly 30 years after that phone call.

To pay our respects to this small distillery but massive monument to American history, Jim Wolfe of Stoll & Wolfe Distillery and I took a trip to the intersection of Michters and Distillery Roads in southern Lebanon County, PA. I brought a few things "home" for a few minutes- a bottle of A. H. Hirsch distilled there in 1974, a bottle of Michter's Pot Still whiskey from 1983 in the rare 101 proof, a decanter representation of the still house, and an original Michter's apron. After some photos, Jim and I said cheers to our old friend and had a small swig of Michter's Pot Still whiskey and headed on our way back to the distillery in Lititz.

There's something peaceful and relaxing about Michter's. It's a calm place on a back road in the country. Even on a cold, blustery day in February, it was a great joy to just be there for a few minutes. The property is posted as no trespassing, so we had to observe from the road side, but it was still great to see the remaining buildings standing and in good shape.

Michter's was never a "big guy" but it certainly held a special spot in whiskey history and American history.

Some photos by Jim of me in front of the distillery today....

Some early Michter's advertising.

Going through some of my files, in search of an answer to a question from a friend, I came across some early examples of Michter's advertising. These represent the era where Lou Forman envisioned Michter's as the "soft" whiskey a refined gentleman over 40 may prefer. While there is much Pennsylvania Dutch flavor to the advertising, it was clearly also a product of it's era- when people were looking for "smooth" or "soft" whiskies. This was the era of blended whisky, Canadian whisky, gold rum, and vodka. You had to cater to the masses looking for easy sippers, versus today where people are looking for strong flavors and higher proofs in their spirits.

Below we see three early examples of simple black-and-white advertisements.

Changing gears to 60's-70's lounge culture, we have this little drink recipe book:

These are promotional advertisements for distributors:

Lastly, an awesome photo postcard of Michter's first glass bottles. These were directly styled after Jack Daniel's and Jim Beam bottles of the era: