Saturday, October 1, 2016

What's old is, unfortunately, new again.

In the throes of an economic recession in the late 70's to early 80's, Michter's was feeling the pinch. Note the references to tightening budgets and bank issues. Sound familiar? Even the reference to problems with the car makers. This letter came out during a time of transition for Michter's. This is when Mr. Veru took control of the distillery. Reading the letter, it's not hard to understand what was going to happen over the next few years. It is obvious now in reading it that there were problems. No new decanters, a few-weeks-long closure, and no Christmas wreaths for the customers. Things were indeed tightening. Unfortunately for Michter's, their economic situation never got better. Attached is the full mailing from July of 1981. I would not consider reprinting this form and mailing it to the listed address with your check. The prices are probably no longer valid........

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